Blog 9: Assignment 1- Shopping

4 supermarkets; 2 in Rome- Despar and Conad Sir, Meta in Florence and 1 in Milan
Item #1: Garlic press – Unsuccessful- 1.49

Item #2: Burgundy shoe polish- Partial Success- 2.60

Item #3: Organic long-life (UHT, or non-refrigerated) milk in a tetrapak (1/2 liter). Success- 60 cents
Item #4: Organic or cage-free natural eggs, brown (small pack of 6) [...]

Blog 8: Assignment 2 Café de la Paix- The Best Gelato – Period….

After extensive search for the best Gelato spot in Rome, Florence and Milan, which involved arm-twisting the cashiers at the stores, accosting unsuspecting by passers and the painful process of trying the samples out, we have arrived at the conclusion that the best gelato by miles is made in Florence, right by the Santa Maria [...]

Blog 7: Milanese masters of exclusivity in need of transformation- June 1st , 2011

Cellini .
Cellini’s core competency is the production of the bike frames. They maintain the production of steel bile frames in Italy; the carbon fiber market is managed to agreement with ODM firms in Taiwan who turn them out much faster than in house. Quality concerns are always present.
Cellini bike frame business developed from a furniture [...]

Blog 6: Top Gear died and went to heaven- May 31st, 2011

Pagani- Handcrafted supercar .
The company sells a dream of a stylish car, through the design of the car’s carbon fiber aerodynamic shape. The super car segment represents the highest niche positioning possible and is supported by the handcrafted exclusivity of owning a super limited release car of no more than a 100 or less units [...]

Blog5: Florentine Renaissance Lives on- May 30, 2011

Leonardo Villarossi- Artistic Perfumery
Considers perfumes as conveyors of experiences and personality of the person, place or company.
Core competency is ability to mix scents in customized manner without the mass production mixes, with much higher percentage of essences used. Company produces about 50,000 bottles and consults for high fashion houses.
The owners felt that it is important [...]

Blog 4:The tour of the wine industry cluster in Montalcino- May 26th, 2011

Soldera
A producer of the finest Brunello through the use of a completely natural winemaking process was established in the 70’s after extensive research by its founder. The company believes in intensive research into factors that are responsible for the production of the best grapes possible: microclimate, water sun and selection processes.
The wine is produced as [...]

Blog 3:Presentations at the Bank of Italy- May 25th, 2011

We had an interesting visit to the Central Bank of Italy (Banca D’Italia), a very imposing institution and we were welcomed warmly by their public affairs department with a couple of presentations about the state of Italian economy and the regional differences between the North and the South Regions of Italy.
The main take away [...]

Blog 2: A visit to Brioni - May 24th, 2011

On day 3 we had a picturesque bus trip to Penne, the home of one of the most exclusive luxury brands- Brioni.
It was a special honor to have the owner of the company- Antonella de Simone, personally welcome us to their company. We saw the famous tailoring school, where a couple dozen students are undergoing intense apprenticeship [...]

Blog 1: Rome and Shopping Experience, May 22-23, 2011

Italy is living up to the reputation as one of the most incredible places to visit. The sense of history and rich culture permeate the entire fabric of Rome. There are no bad views in the city; wherever you turn you would see a beautiful gem, which would force you to reach for camera. The [...]

Gelato and the Supermarket

I had a great experience in Italy. Some things were completely new to me and others felt as familiar as being back in Atlanta. However, everytime I come here I feel like eating gelato becomes a new experience. I always stick my favorite falvors of nutella, fragola, and stracciatella until I found Cafe Gioletti. It [...]

Blog #8- Cinelli- June 1, 2011

The company Cinelli has been at the heart of cyclings most dynamic movements for more than sixty years, providing cyclists with the most well designed interpretations of the components they desire. Cino Cinelli, founded the company in the year 1919 after concluding a professional cycling career. It was during this time he displayed an eye [...]

Pagani

Pagani was founded in the year 1992. Pagani the company, is a
dream come true for the founder and CEO of this company Horacio Pagani who is
so very passionate about sports cars and had started showing interest in this
field since a very early age. At Pagani they combine creativity and technology
in producing the most innovative sports [...]

Lamborghini

Lamborghini is a fully owned subsidiary founded on 30th October 1963. The Founder is Ferruccio Lamborghini and the head quarters are based in Sant’Agata Bolognese, Italy. Stephan Winkelmann is the CEO of the company. The parent company is Volkswagen group and the subsidiary of Volkswagen which is Audi AG owns Lamborghini.
Assembly of Lamborghini cars [...]

Blog #6: Custom Auto Manufactuers

I had no idea what to expect for the visit to the automakers and what surprise! The attention to detail and continuous reference to the use of carbon fiber was astonishing. 
Our first visit to Pagani was very  interesting even though I was not fascinated by the design of their cars. However, it was the construction [...]

Blog #5: Lorenzo Villoresi & Artistic Perfumery

What an exciting day! To visit the perfumeries was a very intriguing learning experience. It was most impressive to visit Lorenzo Villoresi and his group. The interior was cozy and decorated with a nostalgic feel. There was an eye catching reading area laid out with various plush pillows recessed into the wall with bookcases on [...]

Blog #7: Premier Saddles at Pariani-June 1, 2011

Founded in 1903, Pariani produces from their workshops in Milan handcrafted saddles and accessories for horse-riding. Using the finest leather available and employing only skilled craftsmen, the company produces by hand all saddles and accessories, paying particular attention, to the smallest detail. We entered the small saddle shop today, a wet Wednesday afternoon. Since the [...]

Blog #6: The Pagani experience- May 31, 2011

Today we began our journey by visiting one of Italy’s premier automobile manufacturers, Pagani, located in Modena, Italy. This particular portion of the country is commonly referred to as motor valley, since Ferrari, Lamborghini, De Tomaso, Ducati, Pagani Zonda, are all located within 30 KM of each other. After entering the premises of the facility [...]

The Art of Wine Tasting: Soldera Blog #8

Being that I just turned 21, the legal age to drink in America, I had very limited experience in the fine art of wine tasting and I was overjoyed at the opportunity to be enjoying some of the finest wines offered in the industry. Each other wineries were hidden gems tucked the Italian countryside, and [...]

Pagani, Lambourghini, & Dallara: Blog #7

After a long bus ride from Florence to the country side, we soon arrived in the auto valley district of Italy where some of the world’s most sought after vehicles, luxury and racing, call home. It didn’t really seem very excited, and no the streets weren’t traced with race tracks. As the bus parked outside [...]

Blog #5: Fine Italian Fragrances by Lorenzo Villorsi- May 30, 2011

Handcrafted with the finest essential oils and precious extracts, fragrances by Lorenzo Villoresi embody the art of perfumery in the age-old Tuscan tradition. Today we had the grand opportunity to meet with the renowned perfumer; at the very place he practices the art of creating tailor-made scents. After a measly 20 minute walk from our [...]

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